Why

Ultimately, the purpose of a business is to make money.  How you make that money involves more than just your products and services.  It involves your “face”–how you present yourself to the world and how they perceive you.  That becomes even more important when dealing with a foreign culture.

Stranger in a Strange Land

One of the biggest issues companies face when they want to expand into the international market is a lack of understanding. You know your product, you know your business.  But you may not understand the cultural tricks, traps, and taboos of your new market.  The biggest threat to your business is often the smallest unexpected detail.

We will share our experience, insight, and anecdotes to help you make well-informed decisions.  Those decisions lead to more-effective marketing and negotiation, and eventually sales.