Disaster preparation and Public Relations

Nobody Expects the Spanish Inquisition

Public Relations is about your relationship with the public. It is not about marketing your products. When something goes wrong–and something will go wrong–the relationship you have built with the public will often be the deciding factor between disapproving looks and wagging fingers on the one hand, or the pitchforks and torches of righteous outrage on the other.

5 Cliches to Help Your Company

When working with a company to create their Message, Voice, and Tone, I utilize an unlikely tool: 5 cliché questions from job interviews. While the questions may be clichés–and often misused in interviews–they still provide a simple way for companies (and people) to think about who they are and what they want to accomplish.