SEO in a Global Marketplace

As I mentioned in my last post about the different kinds of English, there are a lot of small details that can cause big problems. When you’re talking about websites, those problems often fall into the realm of SEO. For those of you who don’t know what SEO is, it stands for “Search Engine Optimization”. Or, as I like to put it “Getting Google to love you”.

Fighting With the Finance Department

When you start dealing with international business, however, you run into an interesting problem–words. Simple words like “invoice” and “receipt”. English has become the lingua franca for international business. But the words we use in English don’t always directly translate with the ideas and practices in other countries and cultures.

Yeah, But WHICH English Do You Speak?

As you venture out into the global marketplace–whether as a seller or a buyer, a host or a guest–try to remember that things aren’t always what they seem, and… that word? “You keep using that word. I do not think it means what you think it means.”