SEO in a Global Marketplace

As I mentioned in my last post about the different kinds of English, there are a lot of small details that can cause big problems. When you’re talking about websites, those problems often fall into the realm of SEO. For those of you who don’t know what SEO is, it stands for “Search Engine Optimization”. Or, as I like to put it “Getting Google to love you”.

Disaster preparation and Public Relations

Nobody Expects the Spanish Inquisition

Public Relations is about your relationship with the public. It is not about marketing your products. When something goes wrong–and something will go wrong–the relationship you have built with the public will often be the deciding factor between disapproving looks and wagging fingers on the one hand, or the pitchforks and torches of righteous outrage on the other.