Recently, Patreon had to expend a lot of PR points apologizing for something that never should have happened in the first place.
It’s important to know how your company approached projects and problems. It’s just as important to know how the companies you work with do it.
China is often touted as the next world economic power. Is it worthwhile for a business person to learn how to speak Chinese?
Your social media avatar is often your one chance to make a first impression. Getting it right is simple and free–and can go a long way to impressing potential clients.
As a business, active engagement with our clients is something we are continually told is beneficial. As with any business advice, however, we need to dig deeper into the intent and understand the dangers in the phrase “too much of a good thing…” With the great advances in communication technologies over the past decades, it […]
When you start dealing with international business, however, you run into an interesting problem–words. Simple words like “invoice” and “receipt”. English has become the lingua franca for international business. But the words we use in English don’t always directly translate with the ideas and practices in other countries and cultures.
As you venture out into the global marketplace–whether as a seller or a buyer, a host or a guest–try to remember that things aren’t always what they seem, and… that word? “You keep using that word. I do not think it means what you think it means.”
When you’re dealing with your customers are you selling “day old bread”? Are you trying to get away with things? Are you lying to them and hoping they don’t notice?
Public Relations is about your relationship with the public. It is not about marketing your products. When something goes wrong–and something will go wrong–the relationship you have built with the public will often be the deciding factor between disapproving looks and wagging fingers on the one hand, or the pitchforks and torches of righteous outrage on the other.